Enduro Abstract The authors report the findings of a study designed to: (1) develop a social profile of southwestern United States enduro dirt‐bike riders, (2) determine the environmental preference and attitudes of these enduro dirt‐bike riders, and (3) investigate the benefits respondents derived from participating in enduro dirt‐bike riding. Questionnaires were mailed to a random sample of 400 dirt‐bike riders who competed in enduro events held on public land in the state of Texas. Response rate was 74.5 percent. Respondents were disproportionately middle class, male, and relatively young. Almost half of the sample valued speed and power, which characterize “prole” sports. They overwhelmingly preferred varying terrain. Factor analysis was used to help authors analyze benefits obtained from enduro dirt‐bike riding. The order of benefits obtained was: self‐image building, physical benefits, immediate gratification, separation, affiliation, and status and prestige...